The early versions of ITC Avant Garde became well-known for their many unique alternates and ligatures that still conjure up the typographic aura of the 1970s.
ITC Avant Garde is a geometric sans serif meaning the basic shapes are constructed from circles and straight lines, much like the work from the 1920s German Bauhaus movement. They based it on Lubalin's logo for Avant Garde Magazine - an exciting construction of overlapping and tightly-set geometric capitals. ITC Avant Garde Gothic was designed by Herb Lubalin and Tom Carnase in 1970.
Patent and Trademark Office and which may be registered in certain other jurisdictions.
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz Avant Garde Gothic is a trademark of Monotype ITC Inc.
